SBI and other Bank Clerical Cadre Exams — Mock Test

Below are sample questions from the Marketing/Computer Aptitude section of the mock test. Complete Mock test with answers has been published in the July 2008 issue of The Competition Master. The Mock Test can also be downloaded from www.competitionmaster.com

Readers will find the mock test a good practice resource for any Bank Clerical Cadre exam as also other recruitment exams of same level.

V. Marketing/Computer Aptitude

161. Which of these statements about marketing is TRUE?
(1) It is not needed due to liberalisation era
(2) It is not needed due to competition
(3)  It is not needed in a sellers’ market
(4)  It is not needed in the global market
(5)  It is not needed in the buyers’ market

162. A ‘prospect’ means:
(1) A new bank employee
(2) A new bank customer
(3) A likely interested customer
(4) An eager borrower
(5)  A rich depositor

163. In traditional marketing, there is:
(1) Tele marketing (2) Direct marketing
(3) Indirect marketing (4) Internet marketing
(5) All of the above

164. If there is effective marketing, which of these is not needed?
(1) Research (2) Advertisement
(3) Publicity (4) Segmentation of market
(5) Road-side shows

165. Which one of these is a long-term objective of
marketing?
(1) Customers’ satisfaction
(2) Maximisation of profit
(3) Cost reduction
(4) Profit Maximisation with customer satisfaction
(5)  None of these

166. ‘Attitude’ in marketing means:
(1) The ego of the customer
(2) The manners of seller
(3) The mental state of consumer
(4) The behaviour of salesman
(5) All of the above

167. The ‘JIT’ (Just in Time) was Ist introduced into which countries’ markets?
(1) India (2) Pakistan (3) UK
(4) Germany (5) USA

168. In the ‘Online Marketing’ system, which of these
features is present?
(1) Warranty (2) Guaranteee (3) Gratuity
(4) Exchange (5) Utility

169. By the term ‘brand equity’ we mean:
(1) the methodology by which it enters the market
(2) greater value of the brand
(3) a brand at par with other brands
(4) selling out shares of a company
(5) Value of a brand based on various factors

170. ‘Consumers’ Day’ is:
(1) December 1 (2) March 15 (3) January 15
(4) January 26 (5) August 21

171. When the bank assigns the job and work place to the various selected candidates, it will be called as:
(1) Recruiting (2) Processing (3) Placement
(4) Promotion (5) Counselling

172. The figure ‘10,000’ in the banking related news recently, is related to:
(1) Each bank should make 10,000 customers
(2) Each customer should make 10,000 (Rs) deposits annually
(3) Lead banks of SBI to have 10,000 customers
(4) 10,000 new banks in the latest plan period
(5) 10,000 bank branches of SBI

173. What is ‘line extension’?
(1) An increase in the types of products by a company
(2) Introducing a new/additional product under the same old name
(3) Increasing the warranty period of a product
(4) None of the above
(5) All of (1, 2, 3) above

174. The ‘expansion of market’ by developing ‘new products’ ‘to satisfy new consumer’s needs’ is:
(1) Intensification (2) Loyalty
(3) Recruitment (4) Diversification
(5) Circuiting

175. In the banking industry, what should be the ‘key’ drivers?
(1) Publicity and Funds
(2) CRR and SLR
(3) Excellent marketing
(4) Market reviews at short periods
(5) Attract, Acquire and Retain the right customers

176. For what is ‘market research’ used?
(1) Conducting surveys on bank’s market value
(2) Analysis of statistical data
(3) Better understanding of customers’ needs
(4) All of the above
(5) None of the above

177. Marketing covers:
(1) The Right Approach
(2) The Public Approach
(3) The Production Approach
(4) The Profit Approach
(5) All of the above

178. If a bank or some agency is exposing its customers to its various other services also, it will be known as:
(1) Cross-selling
(2) Market Research
(3) Customer Relationship Extension
(4) Competition
(5) Business Promotion

179. To attract more customers, a bank should:
(1) Promote greater services
(2) Promote congenial atmosphere
(3) Promote good public relations
(4) Promote prompt services
(5) All of the above

180. The generally employed ‘market research’ techniques are:
(1) Quantitative Approach (2) Quantitative Methods
(3) Personal interactions (4) Group studies
(5) All of the above

Download the complete mock test from www.competitionmaster.com

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